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Jane Johnston and Katie Rowney
A guide to the practice of media relations designed for today's fast-moving digital media environment. The authors identify the new skills and attributes needed to sustain a successful career in media relations, while recognising the traditional skills which will continue to give the very best communications professionals the edge.
Australian television has been transformed over the past decade. Australian Television Culture is the first book to offer a comprehensive analysis of the fundamental changes of this period. It is also the first to offer a substantial treatment of the significance of multiculturalism and Aboriginal initiatives in television.